I’ve spent a lot of time writing for clients – untangling technological jargon and translating marketing objectives into ad copy – to help them tell the stories of their businesses: what they do, why they do it, who they support, and how. I began as a proofreader at the in-house advertising agency for CIBA-GEIGY, a then-giant in pharmaceutical development and manufacture. Later, after a short stint on the agency side where I began to better understand the mechanics of good copywriting, I went back to CIBA as a senior copywriter for cardiovascular products. No longer a fledgling I was soon ready for the imagined freedom of my own shop. Enter Stone’s Throw, Inc. – where I have been working directly with clients for more than 25 years. I still derive tremendous satisfaction from working with our clients, who are often innovators in life sciences, professionals providing vital services to growing businesses, and entrepreneurs, educators, and care providers who continually question the status quo.
I had a double mastectomy two years ago. It prevented breast cancer from trying to kill me. I woke up. Sound familiar? Poems I had written as a young adult started to gnaw at my workday. New work wanted out. It wants out. I’m giving it its due. It’s time. It’s really about time.